Eating out is getting really expensive, and executives at the mighty McDonald's are noticing some pushback. People are looking for deals when it comes to eating out, and McDonald's may be bringing an incentive to a location near you.

An anonymous insider told Bloomberg that the corporation is trying to get franchisees on board with a $5 meal deal. Franchisees own 95% of the McDonald's restaurants in the United States. They pay into an advertising fund and then they get to weigh in on major marketing campaigns.

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This isn't the first attempt to bring a $5 meal deal.

McDonald's Corporation pitched the $5 meal deal to operators last year, but the initiative failed. Many owners cited labor costs and worried about potential losses with the deal.

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Red Lobster recently tried an all-you-can-eat shrimp deal and they were surprised at how many penny pinchers took advantage of it and lost a ton of money.

What would come in the meal?

The source says that the meal would include a McChicken or a McDouble with fries and a drink.

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Coca-Cola money could help cushion the profit blow to operators.

McDonald's could use a partnership with Coca-Cola that would provide funds to help "cushion a potential profitability hit." Coca-Cola often pitches in money for its customers's advertising and marketing. McDonald's is obviously a huge client for Coca-Cola.

This marks a big turn for McDonald's.

McDonald's hasn't really needed the big discounts and meal deals in the past. However, with inflation and consumers looking to save money, they've realized they need to be "laser-focused on affordability."

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Keep an eye out for this potential deal coming soon.

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