Watch for This Wisconsin Company’s Super Bowl Debut

It’s Super Bowl week, and beyond the game, the halftime show, and Taylor Swift, one of the biggest talking points will be the multi-million-dollar commercials.

The Super Bowl is consistently one of the most-watched events of the year, and that massive audience comes at a premium. Ad space during the game costs a fortune.

So when a company secures a Super Bowl ad, it often makes headlines—especially when it's a Wisconsin-based tech company making its big-game debut on Sunday.

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Wisconsin-Based Fetch Rewards Makes Its Super Bowl Debut

Founded in 2013 by University of Wisconsin-Madison student Wes Schroll, the Fetch Rewards mobile app will air the final 30-second ad of the game, during the two-minute warning break.

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Fetch, still headquartered in Madison, will feature an ad called "The Big Reward," which will trigger a $1.2 million giveaway. The promotion will award 120 winners $10,000 each—one for every second of the last two minutes of regulation play.

Wisconsin Tech Company Doing Big Game Cash Giveaway

The ad will feature Fetch CEO Wes Schroll encouraging viewers to open the Fetch app for a shot at winning $10,000. Winners will be announced in a live stream within the app after the game.

“A decade ago, Fetch was built on the belief that earning rewards should be effortless and accessible for everyone,” said Schroll. “This moment is about bringing that mission to life, in the biggest possible way, on the biggest possible stage.”

The app is available for both iOS and Android, so if you're interested in giving it a shot, download the app in advance and be ready for the Wisconsin to represent during the big game!