Minnesotans Are Missing Out On America’s Fastest-Growing Brand

Minnesota is home to some huge retail brands like Target and Best Buy. While neither of those made this particular list, a brand that currently has zero locations in the state is absolutely booming in other parts of the country.

Yelp recently released data ranking the top 50 fastest-growing brands. There are several brands on this list with a strong presence in Minnesota, such as Dollar Tree, which secured the number two spot, and HomeGoods, placing third. However, the brand at number one is nowhere to be found in Minnesota – at least not yet.

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Ollie's Bargain Outlet: A Closer Look

Currently, this rapidly expanding chain of discount stores boasts 558 locations across 31 states. According to Yelp, Ollie's Bargain Outlet has experienced a remarkable +212% change in consumer interest compared to 2024. To put that in perspective, Dollar Tree saw a respectable +24% change, illustrating the immense growth Ollie's is experiencing.

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What Makes Ollie's So Popular?

Ollie's Bargain Outlet, founded in Mechanicsburg, Pennsylvania, in 1982, is renowned for its fun, quirky marketing and its ability to sell popular brand-name items at significantly discounted prices.

Ollie's prides itself on selling "closeouts, overstocks, package changes, manufacturer-refurbished goods, and irregulars from the finest manufacturers in the world." Shoppers can discover a wide variety of products, ranging from cleaning supplies and health and beauty products to toys and electronics.

Unfortunately for Minnesotans, a trip is currently required to experience an Ollie's Bargain Outlet. The closest locations can be found in Wisconsin or Iowa.

Future Expansion Plans for Minnesota

However, there's good news for Minnesota shoppers! It appears Ollie's does have plans to expand into the state. On their website, they have a section for real estate suggestions for upcoming stores, and Minnesota is explicitly listed under "we're looking." With plans to expand their store count by 10% each year, a Minnesota location for Ollie's Bargain Outlet could become a reality very soon.