Wisconsin Based Jack Link’s Collaborates With Fritos for New Jerky Flavors

Two of my favorite snacks, beef jerky and Fritos, are coming together for an epic collaboration.

The Minong, Wisconsin based Jack Link's announced that they have partnered with Frito-Lay for a handful of new jerky and beef stick flavors based on the iconic "Chili Cheese", "Doritos Spicy Sweet Chili" and "Flamin' Hot" flavors.

The new products include Beef Jerky, beef sticks, and cheese stick and meat combos all available in the three new flavors in retailers and online, Jack Links products are sold in locations all over Minnesota and Wisconsin including Walmart, Menards, and a large variety of convince stores. They have a website for the collab, jacklinksfritolay.com where you can search where to get the new snacks.

Molly Russell, Director of Marketing for the Jack Link's says, "We're proud to continue expanding our portfolio with Frito-Lay to deliver these epic flavors to new and existing jerky lovers."

Leslie Vesper, Vice President of Marketing at Frito-Lay says that the snacking public loves these product collaborations, "In our recent Frito-Lay U.S. Snack Index, '80% agree that combining multiple food products to create the perfect bite is an art form.' These innovations will provide unmatched flavor combinations in a perfect bite that's easy to enjoy."

Product collaborations have become all the rage over the last several years, and for good reason, according to research, these partnerships can lead to an average market growth rate increase of 1.5 times and a sales increase of up to 35% for the products involved and 70% of consumers perceive brands more positively when they collaborate with other brands they like.