NBC’s Scores Are In: Record Low Olympics Ratings

NEW YORK -- AP -- NBC will be happy to put the Beijing Winter Olympics in the rear-view mirror, as the event had a record low viewership for an American audience and the Olympics. The games reached an average combined audience of 11.4 million in primetime on NBC, cable, and the Peacock streaming service.

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Those numbers are down 42 percent from the Winter Games in Pyeongchang, South Korea in 2018. A lack of buzz for the Olympics, held half a world today in an authoritarian country with COVID-19 restrictions, kept large numbers of viewers away. But in a diminished TV world, the Olympics still did better than anything other than pro football this season.